They’re at it again.

UGA HEROs’ third annual Week of Wow kicked off Monday with a parade of 20 vehicles and an enthusiastic bunch of nearly three dozen rookie and veteran HEROs giving away T-shirts and spreading the word about their organization.

More than 100 cars – which were decked out with signs of slogans and HIV statistics – were painted for the event.

“It’s crazy fun, and it’s all for a great cause,” said Kate Larson, promotions chair for HEROs. “How many organizations do you know get to paint cars and cruise around campus throwing T-shirts from the back of a truck?”

UGA HEROs – the highest fundraising collegiate philanthropy in the state – is a campus organization dedicated to enriching the quality of life for children affected by HIV/AIDS.

“We will be demonstrating [Head football] Coach [Mark] Richt’s and [former football coach] Vince Dooley’s involvement and importance in HERO, as well as doing what us Dawgs do best – tailgating,” Larson said.

In addition to playing corn hole, football and horseshoes, the group will be giving away prizes, including T-shirts, buttons, stickers and tattoos.

But the most coveted memorabilia will be distributed Friday, including footballs signed by Richt and Dooley. Students spotted around campus with HEROs merchandise will be selected to win.

Senior Katie Matthews joined the group last semester.

“I like how you get to interact with the kids you raise money for,” she said. “Money raised brings another child into the program.”

UGA HEROs will be signing up new philanthropists all week. Last year’s Week of Wow netted the organization 2,200 new recruits. And this year, they’re hoping for more.

“We’re going to kill the old number,” Larson said, although the group’s official goal is between 1,500 and 2,000 members.

Joanna Harbin, executive director of HEROs, said she is excited about the upcoming year. “HEROs is a good way to use your talents and what you’re passionate about to really give back,” she said.