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Station embraces ad-free format

JOHN BARRETT

Issue date: 4/11/08 Section: Variety
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ELKINS
ELKINS

As you begin your daily commute to class, you tune in to your favorite radio station. You hold your breath for the next song, and the announcer cues a 10-minute commercial break. By the time the music returns, your ride is over.

Sick of this scenario? Tune in to WPPP 100.7 FM, Athens' commercial-free Hot 100.7.

"I've been involved in the radio business for eight years," said Xavier Elkins, station founder and general manager. "It took us four years to get approval from the FCC and one year to raise the money needed for the station. Now we've been on the air for about three and a half years."

Based at Common Ground Athens on Newton Street, Hot 100.7's signal a 15-mile radius. Its commercial-free format comes with several benefits, Elkins said.

"First of all, it keeps costs extremely low," said Elkins. "It gives us total freedom of choice in the music we select."

He describes his station's programming as "organized chaos," including such genres as indie-rock, techno, jazz, swing, punk rock and ska.

"We're not affiliated with the government or with any university or corporation," Elkins said. "The owner of our station, the Athens Community Radio Foundation, is also nonprofit, so we're non-commercial by nature. That's why we're free to branch out beyond conventional radio format."

Elkins emphasizes local music and features three to four local songs per hour. Playlists are posted on its Web site at dailyhangover.com. Some local artists in rotation include Don Chambers, Bain Mattox, Allison Weiss, The Winter Sounds and Sounds of Silence.

"I grew up in Athens and was always impressed by its music scene," Elkins said. "My primary motivation for starting this radio station in the first place was to promote local music."

But music isn't all Hot 100.7 has to offer. Elkins and co-host Jon "J. Bird" Bird host a talk show called "The Daily Hangover Chronicles."

"We basically talk about a dozen of some our favorite bands, and we usually include two or three of their songs in the program," Elkins said. "We also keep tabs on the downtown Athens culture and promote local music, bands and shows."
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Viewing Comments 1 - 5 of 6

Dan Matthews

posted 4/11/08 @ 10:15 AM EST

Great job on this story, although Jon Bird spells his name this way instead of with a h.

danmatt

Dan Matthews

posted 4/11/08 @ 10:18 AM EST

Great job with the story on Hot 100.7, but nontraditional UGA student Jon Bird spells his name this way and not with an "h."

J Bird

posted 4/15/08 @ 1:31 PM EST

This is true, I don't have an "H" in my name, but that's okay. I see it was changed on the web.

Thanks Red & Black! :)

JBird

Amy

posted 4/22/08 @ 7:13 PM EST

But how do they STAY on the air? Where's the money coming from to renew the license, pay royalty fees, etc?

(1 reply)   Details   Reply to this comment

danmatt

Dan Matthews

posted 4/23/08 @ 10:26 AM EST

Through their own blood, sweat and tears and a few benefits and sponsors and donations and the owner's dedication and pockets

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