2008 Woodie Awards
New Media Institute travels to Philly for HIV testing campaign
DAVID WHITE
Issue date: 7/3/08 Section: News
A new marketing concept can help combat the spread of HIV/AIDS, thanks to collaboration between the New Media Institute in the Grady College of Journalism and Mass Communication, Verizon Wireless and the Centers for Disease Control and Prevention.
Several students enrolled in New Media Institute courses offered through the Grady College traveled to Philadelphia on April 23 and 24. They filmed short Personal Public Service Announcements (PPSA) to be broadcast on the Verizon Wireless VCast network to more than 67 million customers. The effort coincided with National HIV/AIDS Testing Day on June 27.
"Verizon sponsored the first PPSA project that was held in Philadelphia in November '07," said Danielle Robinson, administrative specialist for the New Media Institute. "The Philly event was on a smaller scale, but Verizon liked the creative use of wireless technology and was interested in becoming involved with the next AIDS PPSA project."
Each of the student-led teams, which consisted of student producers from eight universities, developed every aspect of the announcements. Verizon Wireless provided the team with a Nokia N95 cell phone and a MacBook to film the commercials.
A content expert on health promotion and HIV/AIDS from the CDC reviewed each submission for accuracy and appropriateness. Of the 22 videos submitted, only eight were selected to run on the VCast network and the CDC streaming health YouTube channel. The videos are also on the New Media Institute Web site.
Several students enrolled in New Media Institute courses offered through the Grady College traveled to Philadelphia on April 23 and 24. They filmed short Personal Public Service Announcements (PPSA) to be broadcast on the Verizon Wireless VCast network to more than 67 million customers. The effort coincided with National HIV/AIDS Testing Day on June 27.
"Verizon sponsored the first PPSA project that was held in Philadelphia in November '07," said Danielle Robinson, administrative specialist for the New Media Institute. "The Philly event was on a smaller scale, but Verizon liked the creative use of wireless technology and was interested in becoming involved with the next AIDS PPSA project."
Each of the student-led teams, which consisted of student producers from eight universities, developed every aspect of the announcements. Verizon Wireless provided the team with a Nokia N95 cell phone and a MacBook to film the commercials.
A content expert on health promotion and HIV/AIDS from the CDC reviewed each submission for accuracy and appropriateness. Of the 22 videos submitted, only eight were selected to run on the VCast network and the CDC streaming health YouTube channel. The videos are also on the New Media Institute Web site.
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