2008 Woodie Awards
Trojan ranks University 9th for sex resources
ALEX BUSKO
Issue date: 10/8/08 Section: News
The University ranked 9th out of 139 colleges and universities for sexual health practices in 2008.
The number, as part of Trojan's third annual Sexual Health Report Card, is a leap from its 46th place finish in the 2007 survey.
As part of its current "Evolve" advertising campaign, Trojan Condoms is seeking a greater brand presence on campuses. The company is trying to provoke more conversation about condom use and sexual health.
Liz Rachun, communications director at the University Health Center, said she wasn't sure what contributed to the University's rise in the rankings.
"As far as how our [sexual health] program is run, not that much has changed."
Rachun said the center's director may have contacted Trojan, inviting them to "take a closer look at us."
The Report Card is not a measure of sexual health among students but rather an indication of the quality and availability of sexual health resources at the school. The 13 survey criteria include student opinion of the health center, whether free contraceptives are available and whether anonymous STD and HIV tests are given.
Bert Spelling, president of Sperling's BestPlaces - the firm that oversaw the survey and compiled the data - said schools ranked near the bottom of the list could actually be doing a great deal to promote safe and healthy sexual practices.
"A school can be doing a great job making resources and information available to their student body," he said. "But if the students don't know about them or aren't taking advantage of them, that impacts the overall sexual health of a campus - and ultimately our country."
The number, as part of Trojan's third annual Sexual Health Report Card, is a leap from its 46th place finish in the 2007 survey.
As part of its current "Evolve" advertising campaign, Trojan Condoms is seeking a greater brand presence on campuses. The company is trying to provoke more conversation about condom use and sexual health.
Liz Rachun, communications director at the University Health Center, said she wasn't sure what contributed to the University's rise in the rankings.
"As far as how our [sexual health] program is run, not that much has changed."
Rachun said the center's director may have contacted Trojan, inviting them to "take a closer look at us."
The Report Card is not a measure of sexual health among students but rather an indication of the quality and availability of sexual health resources at the school. The 13 survey criteria include student opinion of the health center, whether free contraceptives are available and whether anonymous STD and HIV tests are given.
Bert Spelling, president of Sperling's BestPlaces - the firm that oversaw the survey and compiled the data - said schools ranked near the bottom of the list could actually be doing a great deal to promote safe and healthy sexual practices.
"A school can be doing a great job making resources and information available to their student body," he said. "But if the students don't know about them or aren't taking advantage of them, that impacts the overall sexual health of a campus - and ultimately our country."
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