Walking into an environment of light pink and white with a feminine Southern flair, one might ask, "What is a dry bar?" It is not a bar without alcoholic drinks. In this case, it is Tease.
“What we do is, you come in and get your hair washed, you get your first drink on us, wine and champagne, blow your hair out, choose from a variety of styles that we have in a lookbook you can look through,” said Courtenay Taylor, a fifth-year marketing major from Dacula and the marketing and public relations intern for Tease.
Tease offers many options to tame the tresses. While enjoying the new 'do, Tease offers a complimentary drink, and then you are free to purchase more after that.
Designed with relaxation in mind, Alyssa House, one of the owners of Tease, intends for the experience to feel like a getaway.
“We are set up like a bar in a U-shape. We have movies playing like 'Bridesmaids' and 'Clueless,' magazines to read, wine and champagne is served. It's a really fun luxurious get away. It's real fun and feminine,” House said.
Pricing at Tease ranges from $4 for additional drinks to $55 for an up-do. The signature blowout is a shampoo, blowout and style of your choice for $28. The dry bar sells accessories such as nail polish and Moroccan oil, among others.
Aside from a hair paradise for the ladies, Tease has lots of options as a venue. Many bridal parties have come through Tease, as well as big Gameday traffic, sorority events and birthdays.
“We have such a variety. We just did the Gatsby date night. We have girls who came in for homecoming, wedding parties, etc.,” Taylor said.
Parties are their passion.
“We definitely do parties. We did a bridal party one time a month ago with a lingerie part in the front and then a mimosa bar. We have a makeup artist that we kind of contract out, Mandi Harris — she has a company called Essentials. She does airbrush and spray tans,” Taylor said.
The ladies at Tease know how to host spectacular parties.
“We had our first bridal party of 22 people in August," House said. "We had a 40th birthday party a few weeks ago. Bridal parties are pretty consistent. We have done 21st birthday parties. We have pre-games here.”
A dry bar is just the thing for Gamedays when a mid-day 'do is in high demand.
“I’ve been there and it’s great. I’ve done it twice before games, and they do a really good job. It’s just a fun place to go because you can have a drink and can watch a college Gameday while getting your hair done,” said Austin McLendon, a fifth year marketing major from Lawrenceville.
It all began in Athens.
House and Amy Culbertson are the owners and had the idea for Tease in January. By Aug. 1, the doors opened and the women came. They are University of Georgia grads and sorority girls who needed a place to get their hair revamped after a long day of shopping before a bridal shower back in January. Realizing that a dry bar in Athens didn’t exist yet, the women of Tease consulted with their UGA grad husbands and decided to leave Atlanta and move back to Athens to fill the need of a dry bar.
They were “ready to buy a house and [it’s] where we want our kids to be. He [House’s husband] wanted to move back to Athens. He got a job where he could work from home, and I was a teacher before and am taking a year off. We love the town of Athens,” House said.