According to Mary Eaton, owner of Normal Books in Athens, community based independent bookstores are important because they are a “brick and mortar walk-in type of place that you can go to interact with other people." For many, ordering a book from Amazon may seem simpler than walking inside a building and taking your time to look around. However, at a small bookstore like Avid Bookshop or Normal Books, customers enjoy personal experience by receiving book recommendations from the owners, getting handmade notes and bookmarks and coming in to see local authors do live readings every week.

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