NovaYen & Co. Beauty Loft, an all natural salon on Vine Street in Athens, Georgia, has been open for about a year. Nova Moore, shop owner and stylist, lives in Loganville and is a mom of three who never thought she would fulfill her dream of opening her own a beauty shop until the opportunity presented itself in Athens.

Moore strives to have her shop be a positive environment where people can come and relax, free of harmful chemicals and negativity. NovaYen & Co. Beauty Loft offers styling services for all types of hair, makeup services featuring Mary Kay products and a small selection of apparel. Though Moore initially closed the loft due to COVID-19, she reopened May 4 and implemented precautions like taking temperatures and asking clients to wash their hands as soon as they walk in the shop.  Moore spoke about her clients’ loyalty despite the brief closing and that the salon continues to stay busy.

This story is part of The Red & Black photo desk’s weekly series recognizing Black-owned businesses in Athens.