With the help of complementary shakers and newly installed LED lights, Bulldog Red bleeds throughout Sanford Stadium on Georgia gamedays. The LED lights, debuted during the fourth quarter of the Georgia-Notre Dame game on Sept. 21, were newly installed for the 2019 football season.
The LED lights were installed this summer as a $950,000 investment. UGA Athletics spokesperson Claude Felton said the stadium lights were due for renovations. LED lights are cheaper and use less power than traditional HID lamps, Felton said, which led to the switch.
More familiar to fans, though, are the shakers that have become an integral aspect of the football experience, complimentary each gameday.
But it all comes at a cost.
Cashing in trash
The UGAAA allocates 7% of its $140,000 promotions budget, or about $9,800, to purchasing new shakers for every gameday, according to Felton. A total of 365,000 shakers are ordered from Valley Decorating incrementally throughout the season, away games included.
With 20,000 shakers allocated for games such as Murray State and Arkansas State, and 55,000 ordered for games such as Notre Dame and South Carolina, Felton said most of the shakers leave the stadium.
The few shakers left are sent to a Jackson County recycling facility, he said.
Because of the material, the shakers are not recyclable in traditional recycling facilities, UGA Office of Sustainability zero-waste intern Avery Lumsden said. The top part of the shaker is made of the same “flimsy” plastic in plastic grocery bags. This material cannot be processed by regular recycling facilities because it can get tangled in the machinery. As for the bottom part — a hard, rigid plastic — depending on the type of plastic it is, Lumsden said the handle also may not be recyclable in normal recycling facilities.
Recent UGA alumna Katherine Shayne is the co-founder and CEO of Can I Recycle This?, an artificial intelligence-powered system which answers recycling questions on social media sites. Shayne said the plastics from the shakers are not biodegradable and are harmful to the environment.
“Any plastic material or product that enters the environment that shouldn’t be there can have effects on water systems and on wildlife,” Shayne said. “They’ll be in the environment, in the soil, in the water for forever.”
The simplest solution is for game-goers to refuse the shakers, Lumsden said. However, if they still want to partake in the tradition, Lumsden said they can prolong the life of the shakers by taking better care of them.
“The four R’s of being more conscious is refusing, reducing, reusing and recycling,” Lumsden said. “Another thing they can do is get one of the [shakers], take care of it for a semester and use it for four years.”
Because reusing the shakers is not the most realistic solution, Lumsden said the Athletic Department could start by investing in more durable alternatives.
“Even if they were made out of plastic ... and they were sturdy enough to last, people are still using the pom-poms,” Lumsden said. “The tradition is still there, but they’re not as disposable as they have been.”
The University of South Carolina, for example, hands out towels for fans to wave around. Felton said UGA attempted implementing a towel program in the past, but more trash and cleanup was required.
However, the sustainability issue on gameday is a larger issue than the shakers, said Jessica Mitchell, who also works for Can I Recycle This?. While shakers could be a starting point, Mitchell said sustainable habits on gameday can go beyond the stadium, such as decreasing litter and waste generated from tailgates.
“Even if the problem may not be the most pressing issue of sustainability on campus, I think it could be a good symbol for taking strides to make campus more sustainable,” Mitchell said.
Since the football tradition is embedded in UGA, Shayne said it could be a segue into promoting more sustainable practices.
“This is a good way to start this conversation of how we can be more sustainable in the stadium at football games, where people are already in a good mood, having fun,” Shayne said.